DIRECTION, DESIGN AND STRATEGY FOR SMART BRANDS.
Sou Maic, diretor de arte e fundador do Bueno Design Studio, um studio independente, liderado diretamente por mim. Para projetos que exigem outras especialidades ou maior escala, reúno uma rede de parceiros de confiança e formo uma equipe dedicada. São 12 anos de trabalho com direção criativa, naming e estratégias de posicionamento para marcas. Experiência que passa por embalagens e projetos editoriais, conteúdo digital até edição de vídeo, motion design e conceitos para campanhas nacionais.
VISUAL SYSTEMS MADE WITH INTENTION, RESEARCH AND STRATEGY.
Integra/S: Visual Identity
A brand for the Sistema FAEP platform that brings Rural Union management into one place.
Dark Sugar: Rebranding
A bakery brand recognised before its logo: mascot, packaging and retail with no guilt and no excuses.
Agência 110: Rebranding
A new expression for an agency that treats 100% as the starting point.
ADVB Personalities Award 2026
A visual system that presents the Award as a meeting of recognized journeys and relationships still to be built.
LOOKING TO BUILD, ORGANIZE OR EXPAND YOUR BRAND?
Branding & Brand Strategy
Positioning, personality, narrative, tone of voice, verbal territory and value proposition are some of the foundations that let a brand communicate with clarity and reach the right audience.
Visual Identity
We don't just create an identity with a logo, palette and typography. We build a complete, scalable and dynamic visual system, designed to communicate effectively with the right audience.
Art Direction
Over 12 years of advertising experience help turn strategy into campaigns, pieces and communication materials with more impact, consistency and intention.
Design & Branding Consulting
Our consulting helps identify what's working, what's misaligned, and what can be improved so the brand communicates more clearly, is perceived as more valuable, and genuinely contributes to business growth.
CLEAR PROCESSES
TO TAKE YOUR BRAND
OUT OF GUESSWORK.
Take a quick look at how we organize projects that can change the direction of your brand.