Google creates new transparency labels for AI-made ads

<p>Google announced new indicators in Ads Center to flag when a creative was made or edited with artificial intelligence. The label will be applied automatically to ads made with Google's generative tools, and advertisers will be able to disclose the use of external solutions.</p><p>The change makes transparency and traceability part of the creative workflow, requiring brands and agencies to treat asset provenance as a trust element.</p>