Agência 110 – Redesign and repositioning
How we turned 16 years of history into a dark/neon brand system: positioning, symbol, website, rollout and launch. A full rebranding case for Agência 110.
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IDEAS ON BRAND, DESIGN AND STRATEGY.
Top branding and design trends for 2026
2025's trends carry on, now amplified by agentic AI: three movements redefining brand rules in 2026.
Brain-freeze not Included: a brand launch reviewed
Brand New's daily curation commenting on a recent brand and packaging launch, with the publication's critical eye on the execution.
8 brand identity trends for 2026
Eight shifts shaping identity in 2026 — from motion-first design and humanized AI to tactile textures, expressive typography and multisensory branding.
Top 20 graphic design trends for 2026
A roundup of the leading graphic design trends of 2026 — from AI and typography to motion, minimalism and new visual systems.
10 graphic design trends for 2026
A report with data, visual examples and practical ideas on the graphic design trends coming up ahead.
From Olivetti to Instagram: a brief history of brand design
Excerpt from The Elements of Brand Design (Taschen), tracing the evolution of modern visual identities from the 19th century to today.
The logo design trends that will define 2026
From "living logos" to earthier brands: identity design trades corporate rigidity for warmth, flexibility and human connection.
Fanta’s new identity and packaging, by JKR
A critical look at Fanta's global redesign by Jones Knowles Ritchie, reviewing the logo, typography and packaging system.
2026 Packaging Trend Report
Ten emerging packaging ideas for 2026 — some respond to the acceleration of AI, others bring back a human touch and the joy of delight.