# Agência 110: rebranding and visual identity that are far beyond a new look. - Link: https://buenodesign.studio/en/agencia-110-beyond-a-new-look/ - Published: 2026-10-09T21:48:21-03:00 - Author: Maichel Bueno Brand rebranding · Visual identity · Art direction **A story spanning more than 16 years ** **didn’t need to look new.** It needed a form worthy of what Agência 110 already delivers. Strategy, speed and the drive to go further. The rebrand didn’t start with a color or a symbol. It started with a simple question: **how do you make a digital marketing ** **agency that never settled for the ordinary more visible?** Positioning ## We don’t do basic. 100% is the start. Agência 110 exists for those who understand that digital marketing can’t be just presence: it needs direction, repertoire and results. > Challenge the ordinary, optimize results. In the repositioning, I sought boldness to create what doesn’t go unnoticed, organization to keep the brand running, and results to give direction to every choice. ### Boldness Ideas that don’t go unnoticed. ### Organization Enough method to keep the brand running. ### Results Creative decisions that know where they’re headed. ![Agência 110 rebranding banner: new identity, new positioning](https://buenodesign. studio/wp-content/uploads/2026/10/agencia-110-rebranding-topo.webp) New identity, new positioning. Symbol ## An abstract ⏎ or representative symbol? The new symbol I created was inspired by a well-known character, used since the late 15th century, first in commercial matters such as calculating interest, profits and taxes. Here it takes on a new perspective, different and modern. A simple character becomes a design element that says a lot about us. It reminds us of the core of our business: a symbol that, for us, means going further, reaching that extra 10% that makes us embrace the future. Colors ## A new palette, ⏎ modern and striking. Distinct, dynamic, adaptable and versatile, they bring modernity, technology and freshness to the new visual identity. Colors I chose to create impact and grab attention at first glance. #111111 #262626 #F2F2F2 #00D3CD #87F031 #4000F5 Typography ## Typography striking enough to touch the future. Alumni Sans ### One font, _many styles_, endless range After a lot of research and testing, I found a high-quality, modern typeface that’s completely free on Google Fonts. Versatile enough to carry a voice that won’t settle for the basic. Secondary · Poppins ### The simple one that does it all The secondary typeface I chose is geometric and rounded, which makes it easy to read in any context. Design elements ## Portals beyond the merely ordinary. The tech, retro-futuristic portals are design elements that work as part of a visual narrative that builds unity with the story of a new future: modern, technological and exciting. ![3D portal, a graphic element of the Agência 110 identity](https://buenodesign. studio/wp-content/uploads/2026/10/agencia-110-portais.webp) Internal comms ## A sticker pack ⏎ to lighten things up. I created a few stickers for internal communications and for posts and stories that call for a more relaxed tone. They’re consistent with the look I was after, but should be used sparingly so they don’t clutter the designs. ![Agência 110 internal sticker pack](https://buenodesign.studio/wp-content/uploads/ 2026/10/agencia-110-stickers-endomarketing.webp) Stickers for the team’s everyday. The wordmark ## Bold, ⏎ unique, timeless. The wordmark is friendly and approachable. I tweaked the forms slightly to contrast with the more abstract lines of the symbol, and the weight difference helps readability. A BRAND THAT WON’T SETTLE FOR THE ORDINARY DESERVES A DELIVERY THAT GOES FURTHER, AND I DELIVERED! ![Banner: being 110 means not being ordinary](https://buenodesign.studio/wp-content/ uploads/2026/10/agencia-110-rebranding-topo-2.webp) Rollout ## The brand needs to exist beyond the screen. A rebrand only gains strength when it hits the street, the campaign formats, the meetings and the conversations. That’s why I designed the rollout as a natural extension of the brand system. ![Agência 110 posters on street furniture](https://buenodesign.studio/wp-content/ uploads/2026/10/agencia-110-apresentacao-identidade-24.webp) Street furniture. “We do the ordinary. But exceptionally well.” ![Agência 110 t-shirt, front and back](https://buenodesign.studio/wp-content/uploads/ 2026/10/agencia-110-camiseta-enxoval.webp) Merch. T-shirt, front and back. ![Custom Agência 110 mug](https://buenodesign.studio/wp-content/uploads/2026/10/ agencia-110-caneca-personalizados.webp) Custom items. “Just one more little dose of caffeine.” Carousel · About us ![About us carousel, slide 1](https://buenodesign.studio/wp-content/uploads/2026/ 10/agencia-110-quem-somos-01.webp) ![About us carousel, slide 2](https://buenodesign.studio/wp-content/uploads/2026/ 10/agencia-110-quem-somos-02.webp) ![About us carousel, slide 3](https://buenodesign.studio/wp-content/uploads/2026/ 10/agencia-110-quem-somos-03.webp) ![About us carousel, slide 4](https://buenodesign.studio/wp-content/uploads/2026/ 10/agencia-110-quem-somos-04.webp) ![About us carousel, slide 5](https://buenodesign.studio/wp-content/uploads/2026/ 10/agencia-110-quem-somos-05.webp) ![About us carousel, slide 6](https://buenodesign.studio/wp-content/uploads/2026/ 10/agencia-110-quem-somos-06.webp) ![About us carousel, slide 7](https://buenodesign.studio/wp-content/uploads/2026/ 10/agencia-110-quem-somos-07.webp) Carousel · Services ![Services carousel, slide 1](https://buenodesign.studio/wp-content/uploads/2026/ 10/agencia-110-servicos-01.webp) ![Services carousel, slide 2](https://buenodesign.studio/wp-content/uploads/2026/ 10/agencia-110-servicos-02.webp) ![Services carousel, slide 3](https://buenodesign.studio/wp-content/uploads/2026/ 10/agencia-110-servicos-03.webp) ![Services carousel, slide 4](https://buenodesign.studio/wp-content/uploads/2026/ 10/agencia-110-servicos-04.webp) ![Services carousel, slide 5](https://buenodesign.studio/wp-content/uploads/2026/ 10/agencia-110-servicos-05.webp) ![Services carousel, slide 6](https://buenodesign.studio/wp-content/uploads/2026/ 10/agencia-110-servicos-06.webp) ![Services carousel, slide 7](https://buenodesign.studio/wp-content/uploads/2026/ 10/agencia-110-servicos-07.webp) ![Services carousel, slide 8](https://buenodesign.studio/wp-content/uploads/2026/ 10/agencia-110-servicos-08.webp) ![Services carousel, slide 9](https://buenodesign.studio/wp-content/uploads/2026/ 10/agencia-110-servicos-09.webp) Launch posts ![Launch post 1](https://buenodesign.studio/wp-content/uploads/2026/10/agencia-110- post-lancamento-01.webp) ![Launch post 2](https://buenodesign.studio/wp-content/uploads/2026/10/agencia-110- post-lancamento-02.webp) ![Launch post 3](https://buenodesign.studio/wp-content/uploads/2026/10/agencia-110- post-lancamento-03.webp) ![Launch post 4](https://buenodesign.studio/wp-content/uploads/2026/10/agencia-110- post-lancamento-04.webp) ![Launch post 5](https://buenodesign.studio/wp-content/uploads/2026/10/agencia-110- post-lancamento-05.webp) ![Launch post 6](https://buenodesign.studio/wp-content/uploads/2026/10/agencia-110- post-lancamento-06.webp) Motion ## A new era calls for movement. At launch, I carried the new language into social with campaign rhythm: teaser, manifesto and a brand system in expansion. I planned a sequence that makes sense seen together and also when each piece stands alone in the feed. Design System ## A complete, robust system. To keep the brand consistent, the brand system was delivered well organized: an open file with all the elements, backgrounds, stickers and a short guide for generating elements with A.I. Everything organized in my own method, built and refined over 8 years of art direction for brands. Presentation templates Grids Folder structure Motion design guide Iconography Visual elements Backgrounds Prompt for generating elements Color usage guide Brand manual Brand manual ## The manual is part of the brand too. More than recording rules, the manual organizes possibilities. I built a complete design system so Agência 110 can grow and behave without losing its touch. It brings together the graphic elements and backgrounds, as well as a color-usage guide and the visual directions and tone of voice for internal and external communication. Brand manual ![Brand manual page 1](https://buenodesign.studio/wp-content/uploads/2026/10/agencia- 110-manual-de-marca-01.webp) ![Brand manual page 2](https://buenodesign.studio/wp-content/uploads/2026/10/agencia- 110-manual-de-marca-04.webp) ![Brand manual page 3](https://buenodesign.studio/wp-content/uploads/2026/10/agencia- 110-manual-de-marca-05.webp) ![Brand manual page 4](https://buenodesign.studio/wp-content/uploads/2026/10/agencia- 110-manual-de-marca-06.webp) ![Brand manual page 5](https://buenodesign.studio/wp-content/uploads/2026/10/agencia- 110-manual-de-marca-08.webp) ![Brand manual page 6](https://buenodesign.studio/wp-content/uploads/2026/10/agencia- 110-manual-de-marca-09.webp) ![Brand manual page 7](https://buenodesign.studio/wp-content/uploads/2026/10/agencia- 110-manual-de-marca-14.webp) ![Brand manual page 8](https://buenodesign.studio/wp-content/uploads/2026/10/agencia- 110-manual-de-marca-17.webp) ![Brand manual page 9](https://buenodesign.studio/wp-content/uploads/2026/10/agencia- 110-manual-de-marca-21.webp) Agência 110 ## A new look. The same drive to go further. Identity isn’t the finish line. It’s the start of a clearer brand, ready to take the next space. [Start a project →](https://buenodesign.studio/en/contact/)